02 Jul Cycle Product Launch
-Indore: Heritage and Flute range
-Varanasi : Pushkarni Agarbatti
– Inspire the present and future generations with fragrance : Arjun Ranga
-Products made from flowers collected from temples
Cycle Pure, the world’s largest incense sticks company, launched products from the Heritage, Flute and Pushkarni range of incense sticks in Indore and Varanasi. Heritage and Flute incense sticks were launched in Indore on 26th May, followed by Pushkarni in Varanasi on 7th June. The Heritage range has been launched with an aim to revive and patronize the ancient beautiful Indian art styles.. On the other hand, Flute Agarbatti has an attractive range of fruit and floral fragrances. Arjun Ranga, Managing Director, Cycle Pure Agarbatti Group was present at the launch at both Indore and Varanasi.
On 26th May, Heritage and Flute Range of incense sticks were launched in an event organized in Indore. Arjun Ranga, Managing Director, Group said, “As a brand, we strive to provide hope and inspiration to the present and future generations of India through our fragrances, while also providing great products to our millions of consumers across the globe.
Cycle Pure Products Group has created a new range of Heritage Agarbattis in a traditional way using original Base Batti, aimed at reviving and patronizing ancient beautiful Indian art styles like Madhubani Folk Art, Warli Folk Art, Santhal Tribal Art and Sanjhi Folk Art. According to Mr. Ranga, buying each packet of these new range of incense sticks helps the artists of these heritage styles. The company aims to help preserve the opulent and traditional art styles through the heritage range of incense sticks.
On the other hand, the Flute range is inspired by the wealth of nature and its fruits and flowers, whose fragrance will give new energy to the hearts, minds and homes of the customers. It includes 9 fragrances of Aamrasiya, Gulabiya, Lavani, Pushpah Phala, Nimboori, Coconeer and Shiuli. All the ingredients used in all the products of cycle incense sticks are procured properly and keeping in mind the environment. All the carbon produced during the manufacturing of its products is compensated, as the company has received the Zero Carbon Manufacturer’s Certificate.
The Pushkarni was launched by Shri Arjun Ranga, Managing Director, Cycle Pure Agarbatti in the presence of Shrikant Mishraji and Neeraj Pandeyji, Chief Archak of Kashi Vishwanath Temple in Varanasi on 7th June. The Pushkarni Agarbatti is made using the sacred flowers of the temple. The Cycle Agarbatti group is currently collecting flowers from the Chamundeshwari Temple, Lakshmi Venkataramanaswamy Temple, Nandeshwar Temple in Mysore and using them in incense sticks. In addition to Mysuru temples, Cycle Pure has begun collecting sacred flowers offered in Varanasi temples for Pushkarini products. Handcrafted by women and infused with divine fragrance, the Pushkarni range of products includes incense sticks, sambrani, cones and dhoop. Speaking on the occasion, Mr Ranga said that As a brand, we believe what is divine stays divine. We constantly work on innovation based on sustainability to offer our customers a value-creating prayer experience with every Cycle product. Lakhs of devotees visit these famous Mysuru temples every month and offer tonnes of flowers to the deities. Identifying potential in these temple-blessed flowers, we created Pushkarini to enhance the life and purpose of these sacred flowers. The divine fragrance is long-lasting and ideal for daily puja, rituals, meditation and yoga. Through our new range of products we aspire to connect with the younger generation which is our conscious consumers who lean more towards brands that are sustainable.
Shrikant Mishraji, the chief archak of the temple said that it is a pleasure to be a part of the inauguration of Pushkarni in this ancient holy city. The efforts of Cycle Agarbatti Company to give a new life to the flowers of the holy temple are commendable. Tons of flowers are offered every month in the temples here. Now they can be used properly.
Archak Neeraj Pandeyji, Kashi Vishwanath Temple, added that upcycling temple-blessed flowers enhances their purpose and divinity. It is heartening to note that these holy flowers continue to spread their fragrance in the form of Pushkarini divine agarbathi.
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad.
Cycle Pure Agarbathi is the only agarbathi company in India certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company–the leading provider of carbon reduction solutions in the World. A champion of environment-friendly practices, the company has set up recycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health.
No Comments