Cycle to hit a century of showrooms by 2024

Groundwork for the mammoth task has started already. Arjun Ranga, Managing Director, NR Group said “Cycle brand is famous for incense sticks, but we have many more products. We do not want to maintain our identity as a brand of incense sticks alone”. Apart from sambrani, the company also sells other items related to worship like oil, camphor, kumkum and turmeric, he said.

Mr. Ranga informed that 90% of the revenue comes from the agarbatti business and the company wants to increase the sales of other products as well. Fifty stores will open by March next year and the rest by 2024.  Cycle group currently has 32 stores across the country with over 200 products in each store. The market for incense sticks industry is growing rapidly across the country. With the increase in demand, employment opportunities in this industry have also increased.