V. Jai Agarbatti Products A Fragrant Journey Since 1984
Since its inception in 1984, Mumbai-based V. Jai Agarbatti Products has grown into a trusted name in the incense industry. Known for its wide range of incense sticks, dhoop, and sambranicups, the company has struck a balance between traditional fragrances and modern customer preferences. With a strong presence across Maharashtra and international markets, the company continues to spread its aromatic legacy under the leadership of Mr. Dipesh Shah The Beginning
The journey of V. Jai Agarbatti Products began with theefforts of Mr. Shah’s uncle, who entered the incense businesswith a passion for fragrance and devotion. Watching andlearning from him, Mr. Dipesh Shah gradually immersedhimself in the art of incense manufacturing and marketing,gaining valuable experience from a young age.
A Legacy of Leadership
Today, Mr. Dipesh Shah serves as the Managing Director andhas upheld the company’s core values while adapting tochanging market demands. Under his guidance, the brandhas continued to expand while maintaining a strong footholdin both the premium and economy segments of the market.
Diverse Product Range
- Jai Agarbatti boasts nearly 200 unique products, rangingfrom evergreen classics like Heena, Natsamrat, 8 Wonders,and Top Mogra, to devotional variants like Hare Krishna andSamarthan. The company pays special attention topackaging, offering options that include:
- Jars • Boxes (in 100g, 50g, 40g, 25g, and 20g)
- Zipper pouches • Rolls (100g & 250g)
- Standard pouches
The pricing is equally inclusive, ranging from ₹15 to ₹500MRP to cater to a broad customerbase.
Wide Market Reach
Domestically, V. Jai Agarbatti has an expansive distributionnetwork across Maharashtra, including key regions likeMumbai, Nashik, Pune, Aurangabad, Ahmednagar, andMarathwada. Internationally, the company exports toDubai, Kenya, Uganda, Tanzania, and Mauritius, whereproducts containing Oudh and Bakhoor are especiallypopular.
Sales & Distribution Strategy
With nearly 20 dedicated distributors and numerous retailpartners, V. Jai’s products can be found in kirana stores,malls, paan shops, and large grocery outlets. Productdemand varies by region — while premium incense doeswell in suburban Mumbai and Navi Mumbai, the economyrange sees stronger performance in rural and semi-urbanareas.
Philosophy of Steady Growth
Mr. Shah believes in gradual and consistent expansion. “Ourcompany policy is to grow step by step,” he said, addingthat their immediate focus remains on meeting growingdemand within Maharashtra before moving into otherIndian states.
Industry Challenges
One of the key hurdles the company faces is theissue of credit sales. According to Mr. Shah, “Supply oftenoutpaces payment recovery.” To counter this, thecompany emphasizes reducing credit dependency whilecontinuously enhancing product quality to maintainsustained demand.
Beyond Incense
Apart from incense products, V. Jai Agarbatti also suppliespooja oil in bulk, though this is not available for retailcustomers. While traditional scents like Mogra and Chandancontinue to be favourites, Mr. Shah notes a rising curiosityand preference for new, experimental fragrances amongyounger buyers.
Conclusion
Through decades of dedication, innovation, and steadyleadership, V. Jai Agarbatti Products has established itself asa symbol of trust and quality in the incense industry. As thecompany looks ahead, its focus on tradition, consistency,and step-by-step growth promises an even brighter andmore fragrant future.
