Topsi’s Market Expands in Bengal with Depot Opening: Mohan Saha

Archana Perfumery Works has been in the agarbatti business in Kolkata since 1978. In an exclusive interaction with Sugandh India, Mr. Mohan Saha, head of the firm, said that the company was started by his father in 1978. Earlier, they were also engaged in manufacturing, but later the business was limited only to trading.

He said that he looks after the operations of Topsi’s new depot that was opened in Kolkata some time ago. According to Mr. Saha, after the depot was opened, the reach of Topsi products in the market has become easier, and the brand is now reaching far-flung areas of Bengal. He added that he manages Topsi’s supply network across the entire West Bengal, which includes Medinipur,Bardhaman, South 24 Parganas, Durgapur, Raniganj, Haldia and other areas. He said that a supply network for Topsi products will also be developed in North Bengal soon.

At present, around 70 distributors are part of Mr. Saha’s supply network. He said that since the depot has been opened recently, work is progressing rapidly, and within the next one year, after establishing the network in North Bengal, the company is also planning to start supply in Assam.

After entering the agarbatti trade, Archana Perfumery Works first got the distribution of Balaji brand. Mr. Saha said that they have also been handling the distribution for Topsi for more than 35 years and now their entire focus is on the Topsi brand.

Responding to a question about the Kolkata market, he said that the ₹20 pouch segment sells the most here, while the ₹50 economy long box segment also remains in good demand. Apart from this, the market for both wet and dry dhoop is continuously growing and has now reached nearly 10%. Topsi’sdhoop products are performing well in ₹10, ₹15 and ₹90 packs. He added that the company manufactures both wet and dry dhoop.

In reply to another question, Mr. Saha said that apart from agarbatti and dhoop, Topsi also has cup sambrani products. At present, selected key products are being supplied from the depot, and in the coming time, the supply of other products will also be started gradually.

With the start of depot operations, the company’s focus is on increasing reach across all areas and further strengthening the supply network.