“THINK QUALITY, THINK SIDDHI” HOW SHREE SIDDHI FRAGRANCE IS REDEFINING INDIA’S INCENSE LANDSCAPE
“Think Quality, Think Siddhi”
Awarded as Gujarat’s Most Popular Agarbatti Brand, Shree Siddhi Fragrance
Sets Sights on National Expansion and Product Innovation in 2025-26
Ahmedabad-based Shree SiddhiFragrance has been making wavesacross the Indian incense industry—andfor good reason. With a legacy rooted inquality and innovation, the companywas recently honoured as the MostPopular Agarbatti Brand of Gujarat. Butfor Mr. Jignesh Shah (Director), this is just thebeginning. In an exclusive interview with SugandhIndia, Mr. Shah shares his bold vision for 2025–26,unveiling new product categories, nationwide expansionplans, and ambitious export strategies. From premiumdhoop sticks to cow dung-based incense and fragrantcamphor, Siddhi Fragrance is poised to elevate theagarbatti experience across markets.
Quality at the Core
With the new slogan “Think Quality, Think Siddhi”, thecompany reinforces its core philosophy—deliveringpremium incense products backed by a strong in-housemanufacturing setup and market-driven innovation. Overthe last 12 years, Shree SiddhiFragrance has introducedmore than 275 SKUs, becoming a trusted name acrosshouseholds and retailers alike.
From Super Stockist model to C&F model: A
Strategic Leap
Director Mr. Jignesh Shah shared that 2024 had been ayear of great success for the brand. One of the majorstrategic moves this year has been the opening of thecompany’s first owned depot in Hubli, Karnataka. Thismarks a transition from the earlier super stockist modelto a more efficient C&F network, with a clear goal ofpan-India depot coverage by March 2026.
A New Era of Premium Offerings
The year 2025 will see a transformative product rollout.Shree Siddhi Fragrance is preparing to launch a newrange that includes premium dhoop sticks, cow dungbasedincense products, havan cups, and fragrantcamphor. These innovations are the result of extensiveresearch and market demand, especially in the fast-growingsegment of bamboo-less dhoop sticks.
Building a Pan-India Presence
Already a household name across Gujarat,Maharashtra, Madhya Pradesh, Bihar,Karnataka, Chhattisgarh, Odisha, AndhraPradesh, Telangana, and Uttar Pradesh,Siddhi Fragrance continues to expand. Inmany regions, customers specificallyrequest Siddhi products by name. Thecompany is now focused on deeperpenetration into Punjab, Haryana,Rajasthan, and Delhi.
Strengthening the South and East
In South India, where regionalmanufacturers often have logisticaladvantages, Siddhi Fragrance is steppingup. With a dedicated team now inBengaluru and a new depot in Hubli, thecompany is streamlining its operations. Inthe East, states like West Bengal and Odishaare managed through regional superstockists, with Assam and other NorthEastern markets next on the radar for 2025.
Innovating with Packaging Trends
Responding to consumer trends, the brandis set to launch 300g and 350g zipper packsunder the popular “Banaras Das” and“Garden Collection” labels. Their red-colorbase agarbatti, known for its long-lastingfragrance and clean burn, continues todominate the market. Imported rawmaterials from Indonesia further elevateproduct quality.
Scaling New Heights in Exports
Shree Siddhi Fragrance has already madeinroads into six international markets and isplanning to expand to 12–15 countries bythe end of 2025. All exports are brandedand tailored for local markets, withsuccessful SKUs like “Siddhi Seven inOne” leading the charge. This global pushsets Siddhi apart from companies that relyon white-label or job work.
Specialized Products for Global Demand
Among their export-oriented innovationsare 12mm dhoop sticks and 6-inch bamboolessincense sticks, with more cow dungbasedand fragrant camphor products in thepipeline. These are designed not only forspiritual rituals but also to appeal to modernlifestyle preferences in global markets.
Revolutionizing Camphor Offerings
The company is now turning its focus tofragrant camphor-based products—a shiftfrom the traditional tablet form. Withcamphor oils and scented variants in finalstages of development, Siddhi is ready toredefine this segment with products thatblend aromatic appeal with devotionalutility.
Unfazed by Competition
Despite a rise in local producers, SiddhiFragrance stands firm. Mr. Shah credits thisresilience to the company’suncompromising quality, dedicatedmarketing force, and strong distributionnetwork—a combination that keeps thebrand several steps ahead in a rapidlyevolving industry.
The Road Ahead
As the incense industry embraces newtrends and growing demand, Shree SiddhiFragrance remains committed to excellenceand innovation. With the guiding principle
“Think Quality, Think Siddhi”, thecompany is well on its way to becoming aglobal fragrance powerhouse.
