Redefining Premium Box Printing Every box we create speaks quality: Ravi Bihani
In today’s market, what looks good, sells well. That’s why every manufacturing company across the world pays special attention to packaging. One such company is Swachh Packaging Pvt. Ltd., Bengaluru — a leading name engaged in high-quality box packaging, printing, and designing using state-of-the-art machines. Apart from offset printing, the company also employs advanced technologies such as drip-off texture effects and velvet finishes to create modern and attractive packaging. Swachh Packaging handles end-to-end in-house production, from concept to completion.
The company is led by Mr. Ravi Bihani and Mr. Aditya Bothra, who specialize in designing and printing premium-quality boxes. In an exclusive interaction with Sugandh India, Mr. Ravi shared that Swachh Packaging creates boxes for most of Bengaluru’s leading agarbatti brands — including Shashi, A Ravi Raag, AKP, Forest, Balaji, Topsi, Misbah, and Savitri, among others. “We’ve been working with many of these brands for years,” he said.
A Long Association with the Incense Industry
Mr. Ravi explained that Swachh Packaging was established in 2017, when he was 27 years old. “Our family has long been involved in this trade, and we also run a full-fledged offset printing setup in Indore. My family has been in this business for nearly 30 years,” he said.
He further mentioned that his family also owns two incense companies in Bengaluru, but he personally felt drawn to packaging because of therising demand in this field. “We don’t just make agarbatti boxes — we also produce packaging for garments, sweets, confectionery items, and spices. About 30–40% of our production is related to incense packaging,” he said.
“We started by making boxes for our own incense brands, Woodland and Jai Incense, in 2017.” He added, “Jai Perfumery, one of the oldest incense distributors in Kolkata, is my father’s firm.”
“We make very specialized boxes. Ordinary boxes are made by many, but our specialty lies in premium packaging. Metallic printing is one of our key strengths — something very few printers in Bengaluru can offer. Out of around 500 agarbatti box printers, only about 10 have this technology. We’ve been doing metallic printing for two years now, and it gives the box a unique shine that stands out in any retail counter or showroom. That’s the charm of our packaging.”
Premium Products Deserve Premium Box Packaging
Speaking about the importance of packaging, Mr. Ravi said, “We ensure that our boxes not only look beautiful but also help maintain the product’s quality and durability for a long time. We deliver both aesthetic appeal and longevity.”
He added, “Even with competitive rates in the market, we offer better and more attractive boxes at lower prices. When manufacturers come to us for effects like drip-off texture or velvet coating, we also guide them on which color combinations will look best. We create unique, eye-catching designs for every client.”
According to him, the demand for box packaging is rapidly growing. “Premium products always come in boxes. Even though zipper pouches are in trend, premium-quality products continue to use box packaging. Export markets also prefer box packaging — several companies get their export boxes made by us.”
No Compromise on Quality
Highlighting Swachh Packaging’s strengths, he said, “Bengaluru has many printers, but our specialty is delivering the best quality boxes at reasonable prices. Some printers cut costs by using low-grade paper or lamination, but we never compromise onquality. Even if profits drop sometimes, we maintain our standards.”
He added, “Trends like 3D, holographic effects, and Scodix lamination are growing rapidly. Though they increase production costs, we’re constantly finding ways to make them more affordable for our customers.”
Production Capacity of 7 Lakh Boxes per Day
In response to Sugandh India’s query, Mr. Ravi shared that Swachh Packaging currently operates three offset machines, producing 250 to 300 tonnes per month. “Our entire production process — paper cutting, printing, folding, and designing — is handled in-house. We produce around 7 lakh incense boxes daily, and due to high demand, we’re adding more machines to double our production by next year. We also plan to launch new projects soon. Our minimum order size is 3,000 sheets,” he added.
Brands Should Focus on Originality
Offering advice to manufacturers, he said, “Many companies come to us asking for boxes similar to other brands. We always encourage them to bring their own original ideas. We suggest new concepts and designs, because copying others isn’t right. We enjoy working on fresh ideas — it helps us learn and innovate.”
He further said, “Most Bengaluru brands focus on premium quality, which is why box consumption here is very high. Our drip-off machines create beautiful texture effects — earlier we did this manually, but now it’s fully automated. We keep experimenting and try to install a new machine every year. Whenever we see any innovation in printing or packaging anywhere in the world, we adopt it quickly and launch new products.”
