Safari Big Leads The Way In Jalgaon’s Booming Agarbatti Market: Manoj Trading

Rahul Palpyani, has a retail and whole sale marketing business in Jalgaon which has been in existence for nearly 40 years under the name Manoj Trading. He told Sugandh India that his general store started in 1986, from where he handles both retail and wholesale operations. His brother, Manoj Palpyani, also manages the business with him. He said that Safari Big products are the highest-selling at their general store—in terms of retail demand and wholesale supply.

Most of their customers specifically ask for Safari Big products. Some three years ago, they reached out to the company to offer their products for sale due to the demand.

Since then, they have been distributing Safari Big all over the Jalgaon region. In addition, they also deal in products from RKT. Rahul mentioned that Jalgaon has become a potential market for the agarbatti industry. Rahul stated that in the Jalgaon market ₹10 pouches and boxes sell well. Big Safari in zipper packing is particularly popular. Along side this, he also stocks products from Zed Black and RKT. He said that customers often buy Zed Black Manthan.

Although his general store offers a variety of products, agarbatti accounts for the majority of sales. As a result, he keeps fewer Dhoop products. Despite this, Zed Black has a strong retail presence in the dry dhoop segment. Camphor products in Jalgaon sell at wholesale rates due to the presence of local producers. At his store, brands such as Rudraksh (from Indore), 333, Mangalam, and 777 also see regular demand.

In response to a question, he noted that agarbatti sales are increasing. On average, a customer spends around ₹200 per month, and 5 out of 10 customers choose products based solely on brand name. He added that Big Safari continues toper form well in the market, partly because the company regularly offers promotional schemes, which benefit both the retailers and the customers.