SINGAPURASHIP: Crafting the Future of the Industry Through Innovation, Quality & Sustainability
A LEGACY OF TRUST. A FUTURE BUILT ON INNOVATION
For more than six decades, Singapuraship has evolved alongside the Indian fragrance and incense industry—from an importer and supplier of incense raw materials to a complete fragrance and incense solutions partner serving over 2,000 customers across India and international markets. As the global incense industry embraces wellness, sustainability and customised solutions, the company continues to strengthen its capabilities through quality-conscious manufacturing, innovation and customer-focused product development. In an exclusive interaction with Sugandh India Magazine, Mr. Sandeep Jindal, Managing Director, shares the company’s journey, evolving industry trends and vision for the future.
Six Decades of Steady Growth
Reflecting on the company’s journey, Mr. Sandeep Jindal said that Singapuraship was established in 1961 with the objective of importing and supplying quality raw materials to the incense industry. Guided by the vision of three generations of leadership, the company has steadily expanded its capabilities while remaining rooted in its founding values. Today, Singapuraship serves more than 2,000 customers across India and international markets, supporting manufacturers, exporters, distributors and brands through dependable sourcing, technical expertise and customised fragrance and incense solutions.
Mr. Jindal added that the organisation continues to be guided by its enduring philosophy, “Rendering Service is the Eternal Religion of the Living Being,” reflecting its commitment to ethical business practices, customer satisfaction and long-term partnerships. He also noted that while consumers recognise many leading incense brands, few realise that Singapuraship has been a trusted partner behind several successful products through its expertise in sourcing, formulation, manufacturing and product development.
A Complete Solutions Partner
Sharing the company’s evolution with Sugandh India, Mr. Jindal explained that Singapuraship has grown far beyond its origins as a raw material supplier. Today, the company supports customers across the fragrance value chain—from sourcing and formulation to manufacturing, packaging and private label development.
Its diverse portfolio includes premium incense sticks, agarbatti raw materials, fragrance compounds, ready-to-use premixes and formulations, natural and organic fragrance solutions, cup incense and customised products. In addition to serving the incense industry, the company has diversified into a wider range of fragrance-based solutions, enabling customers to source multiple requirements under one roof.
Mr. Jindal further highlighted that Singapuraship has established itself as a reliable OEM and private label manufacturing partner, working closely with domestic and international brands to develop customised fragrance formulations, product concepts, packaging solutions and complete private label collections. From concept to commercialisation, the company focuses on delivering the desired fragrance profile, product consistency and commercial viability.
Innovation That Continues to Drive Growth
Speaking about innovation, Mr. Jindal said that research and product development have remained central to Singapuraship’s growth over the decades. Long before sustainability became an industry focus, the company introduced charcoal-free incense as a cleaner alternative and pioneered coloured incense sticks in India, adding a new visual dimension to traditional incense products. Continuous investment in research and development has also led to innovations such as low-smoke incense for export markets, incense sticks with a burning time of up to 120 minutes, ready-to-use premixes that simplify manufacturing and customised fragrance formulations designed to meet evolving consumer preferences across different markets.
Strengthening Manufacturing Excellence
According to Mr. Jindal, maintaining consistent quality has always remained central to Singapuraship’s operations. The company has invested significantly in modern manufacturing facilities, automated production systems, research facilities and quality control laboratories to ensure every product meets stringent domestic and international quality standards.
From sourcing raw materials and formulation to production, quality inspection and packaging, every stage is carefully monitored to deliver reliable and consistent products to customers across India and overseas.
Driving Growth Through OEM & Private Label Solutions
Elaborating on the company’s customer-focused approach, Mr. Jindal said that OEM and private label manufacturing have become key growth drivers for Singapuraship. By working closely with customers to understand their market requirements, the company develops customised fragrance blends, incense products and packaging solutions that help businesses establish a distinctive identity in competitive markets.
He also acknowledged the contribution of Mrs. Mohini Jindal, Director – New Product Development, and Mr. Sahil Jindal, Director – Corporate Sales & Emerging Markets, whose leadership has played an important role in strengthening the company’s domestic and international presence.
Empowering Communities Through Employment
Highlighting another important aspect of the organisation, Mr. Jindal shared that more than 90 per cent of Singapuraship’s workforce comprises women, many of whom come from rural and tribal communities. Through skill development, structured training and sustainable employment opportunities, the company has empowered hundreds of women while strengthening its manufacturing capabilities.
He emphasised that business growth and social responsibility have always progressed hand in hand, reflecting the company’s belief that inclusive development contributes to long-term success.
Strengthening Presence in Global Markets
Discussing the company’s expanding international footprint, Mr. Jindal observed that demand for premium incense products continues to grow across the Middle East, Europe, Africa, Asia and other international markets. Strengthening its OEM and private label capabilities has enabled Singapuraship to support global partners with customised products backed by decades of technical expertise.
Innovation That Continues to Drive Growth
Speaking about innovation, Mr. Jindal said that research and product development have remained central to Singapuraship’s growth over the decades. Long before sustainability became an industry focus, the company introduced charcoal-free incense as a cleaner alternative and pioneered coloured incense sticks in India, adding a new visual dimension to traditional incense products. Continuous investment in research and development has also led to innovations such as low-smoke incense for export markets, incense sticks with a burning time of up to 120 minutes, ready-to-use premixes that simplify manufacturing and customised fragrance formulations designed to meet evolving consumer preferences across different markets.
Strengthening Manufacturing Excellence
According to Mr. Jindal, maintaining consistent quality has always remained central to Singapuraship’s operations. The company has invested significantly in modern manufacturing facilities, automated production systems, research facilities and quality control laboratories to ensure every product meets stringent domestic and international quality standards.
From sourcing raw materials and formulation to production, quality inspection and packaging, every stage is carefully monitored to deliver reliable and consistent products to customers across India and overseas.
Driving Growth Through OEM & Private Label Solutions
Elaborating on the company’s customer-focused approach, Mr. Jindal said that OEM and private label manufacturing have become key growth drivers for Singapuraship. By working closely with customers to understand their market requirements, the company develops customised fragrance blends, incense products and packaging solutions that help businesses establish a distinctive identity in competitive markets.
He also acknowledged the contribution of Mrs. Mohini Jindal, Director – New Product Development, and Mr. Sahil Jindal, Director – Corporate Sales & Emerging Markets, whose leadership has played an important role in strengthening the company’s domestic and international presence.
Empowering Communities Through Employment
Highlighting another important aspect of the organisation, Mr. Jindal shared that more than 90 per cent of Singapuraship’s workforce comprises women, many of whom come from rural and tribal communities. Through skill development, structured training and sustainable employment opportunities, the company has empowered hundreds of women while strengthening its manufacturing capabilities.
He emphasised that business growth and social responsibility have always progressed hand in hand, reflecting the company’s belief that inclusive development contributes to long-term success.
Strengthening Presence in Global Markets
Discussing the company’s expanding international footprint, Mr. Jindal observed that demand for premium incense products continues to grow across the Middle East, Europe, Africa, Asia and other international markets. Strengthening its OEM and private label capabilities has enabled Singapuraship to support global partners with customised products backed by decades of technical expertise.
To support this growth, the company has expanded its operations with a larger corporate facility in Chembur, Mumbai, while continuing to invest in manufacturing and export-oriented infrastructure, automation and enhanced production capacity to efficiently serve both domestic and international markets.
Preparing for the Next Phase of Growth
Looking ahead, Mr. Jindal believes the future of the fragrance and incense industry will be driven by natural and organic products, customised solutions, ready-to-use premixes and environmentally responsible manufacturing practices.
He also highlighted the company’s expansion through its subsidiary, Fragrance of Virtue Pvt. Ltd., which focuses on premium fragrance and wellness products while offering customised solutions for manufacturers as well as the growing direct-to-consumer (D2C) market. According to him, this initiative reflects Singapuraship’s vision of blending India’s rich fragrance heritage with evolving consumer preferences.
Mr. Jindal added that continued investments in research and development, digital transformation, advanced manufacturing technologies, product innovation and global expansion will enable the company to remain well positioned to meet the changing expectations of customers worldwide.
Building Long-Term Partnerships
Concluding his interaction with Sugandh India, Mr. Sandeep Jindal said that while the fragrance and incense industry continues to evolve, Singapuraship remains committed to the principles that have guided it for more than six decades— quality, innovation and customer trust.
He expressed confidence that by combining experience with continuous innovation, sustainable manufacturing and customer-focused product development, the company will continue to strengthen long-term partnerships while contributing to the continued growth of India’s fragrance and incense industry across global markets.
Corporate Office:
Singapuraship Produce (I) Pvt Ltd
1320, The Epicentre, W.T. Patil Marg, Chembur,
Mumbai – 400071, Maharashtra, India
Website: www.singapuraship.com
